What technology is associated with collecting data to understand human behavior?

The concept of the Internet of Behavior focuses on the ways data collection and analysis are utilized to gain insights into human behavior. This technology leverages various data sources—such as social media interactions, online browsing patterns, purchase histories, and device interactions—to create a more comprehensive understanding of how individuals behave in different contexts. By analyzing this data, businesses and organizations can predict trends, tailor marketing strategies, and improve user experiences.

The Internet of Behavior extends beyond mere data collection by applying behavioral analytics and algorithms to interpret and forecast actions based on the collected data, thus providing a deeper understanding of human motivations and preferences. This approach enables companies to create highly personalized experiences and develop targeted interventions that can influence consumer choices.

In contrast, the other listed technologies serve different purposes. The Internet of Things is centered on connecting devices to the internet for data exchange, Progressive Web Applications enhance web applications for a better user experience, and Cloud Computing involves storing and accessing data over the internet rather than on local servers. While these technologies can facilitate data collection, they do not primarily focus on understanding human behavior through that data.